Operation #Passover with Shufersal

We kicked off our Passover food drive!

Every year before Passover and Rosh Hashanah, we launch a national food drive in collaboration with Shufersal, the leading supermarket chain in Israel. Usually, thousands of dedicated volunteers are dispatched in the various supermarkets across the country and encourage customers to donate food products that will be distributed to populations in need for the holiday.

Corona or not, we weren't about to give up on this tradition! We kicked off the drive in a special format, in accordance with the guidelines of the Ministry of Health. The opeation will be exectued without volunteers, but invites you to donate items to the boxes placed with the cashiers. 
This way, we can all make sure to provide for the people who need it the most.

You can also donate by visiting this link:

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